What should your brand do when a shopper abandons their cart but the manufacturer still wants the sale? The most efficient thing is to send the consumer an email with a discount designed for the Baby Blanket Swaddle Bedding Newborn Muslin Infant 6-Layers 110--110cm in the basket. The second most effective thing is to send an email without a price reduction. That raises the question showing how flexible do you want to be with regards to your price? How important is it to have price integrity and will buyers get trained to let a cart sit until you send them an email supplying a discount? Those are hard questions involving key strategy questions. So often it is appealing to do what you have to do to have the next sale but frequently that comes at the expense of future growth....Read More
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